Mindf*ck

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When I was reading this book, I kept thinking of Rocket from Guardians of the Galaxy holding a handful of anulax batteries and saying …

“But they were really easy to steal!”

Christopher Wylie is the new Chelsea Manning. He blew the whistle on the outrageously shady shenanigans behind the 2016 US presidential election and during the UK Brexit referendum.

Cambridge Analytica, a firm that Wylie was central to launching, was at the centre of election campaigns that broke the international elections laws by using internet ads based on stolen Facebook data to psychologically profile voters and personalise narratives to persuade them to vote … or to not vote.

This book is not just the tale of industrial scale data crime and vote tampering, it is a story of the dawning realisation by the author of the awesome impact upon geopolitics by Cambridge Analytica and its clients and collaborators.

What I ‘enjoyed’ most about this book was the description of how Cambridge Analytica achieved its primary goal of compiling as many data sources as possible to individually tailor advertising messages from inferred psychometric analysis based upon Facebook likes. How could something so simple yield such devastating results as President Trump and Britain leaving the European Union?

Read on to find out.